Tata CLiQ Luxury, India's leading luxury lifestyle platform, has announced a partnership with luxury automaker Mercedes-Benz to launch an exclusive online store. This new venture allows customers across the country to explore and shop from a curated selection of Mercedes-Benz’s lifestyle products.
The Mercedes-Benz Lifestyle Store on Tata CLiQ Luxury will feature a diverse range of merchandise, including stylish apparel such as polos, t-shirts, jackets, sweatshirts, and hoodies, as well as intricately crafted model cars. The platform will also expand its offerings with the introduction of Mercedes-Benz watches. A highly anticipated addition will be the launch of the Maybach collection – "Icons of Luxury," which will be available from March. The collection is inspired by the luxurious Mercedes-Maybach brand, crafted with signature contemporary elegance.
Mr. Gopal Asthana, CEO of Tata CLiQ, shared, “As a pioneer in the luxury e-commerce sector, Tata CLiQ Luxury has been at the forefront of launching several premium and luxury brands online for the first time. Our focus has always been on the mindful curation of brands that align with the platform’s synergies and values. The fashion and accessories category on the platform is of key focus and has been experiencing strong double-digit growth. As we continue to expand our offerings, we are thrilled to announce the launch of the Mercedes-Benz Lifestyle Store on Tata CLiQ Luxury. Renowned for its exceptional quality and design, their collection on the platform includes a wide range of stylish apparel and model cars. With this partnership, Mercedes-Benz fans can now effortlessly shop their favourite lifestyle pieces from the comfort of their homes.”
Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, commented, “Mercedes-Benz is the most desirable luxury brand in India with emotions and aspirations of customers and brand enthusiasts intricately associated with the Star. This desirability transcends beyond our unique products into the world of boutique items, merchandise and accessories, reflecting Mercedes-Benz’s iconic luxury heritage and unmatched prestige. Strongly valuing this aspiration, we are excited to collaborate with Tata CLiQ Luxury, to offer the desirable range of Mercedes-Benz boutique items, genuine accessories and merchandise, seamlessly on its online platform. This collaboration will enable enthusiasts to own a piece of Mercedes-Benz in their lives, becoming a prized brand custodian forever.”
This collaboration is expected to enhance Mercedes-Benz's online presence and make its luxury merchandise more accessible to its growing customer base in India, further reinforcing the brand's position as a leading luxury lifestyle choice.
