IMPACT Magazine has done the hard work of watching, analysing, and ranking the standout ads of 2024. The outcome? A carefully curated list that highlights campaigns which brought fresh ideas, striking visuals, and groundbreaking innovation to the forefront—making us all take notice. These campaigns are a true testament to creativity, concept, execution, and the passion of their creators.
At the 43rd spot on IMPACT Ads 2024: Hall of Fame list is MG Hector & Cheil India’s ‘Unbelievable Delight.’ Conceptualised by Udit Malhotra, Head of Marketing, MG Motor India, the campaign comprises one film each for its three SUVs- Hector, Astor, Gloster. The films feature two protagonists in different settings, an Indian and a Brit, discussing the unbelievable prices that MG Motor India is offering on its 2024 models and trims.
Playing on the old adage “If Pigs could Fly” MG Hector’s ‘Unbelievable Delight’ is a witty treat. It made us all giggle and that is the reason this ad has made its mark on IMPACT’s Ad’s Hall of Fame.
