Mia by Tanishq has unveiled a touching new campaign for Valentine’s Day 2025, titled "Not Just Another Day". Collaborating with The Yellow Shutter, a leading creative video production house, the campaign consists of five heartwarming digital films that showcase the enduring love of mature couples.
This anthology of short films highlights the beauty of small, meaningful gestures that define long-term relationships. With candid depictions of couples navigating life together, the campaign seeks to remind audiences of the importance of keeping the spark alive, no matter how much time has passed.
Sampurna Rakshit, Head of Marketing and E-Commerce at Mia by Tanishq, commented, “Once the honeymoon phase fades, Valentine's Day becomes an afterthought for many couples. But celebrating it is just as important, no matter how long you've been together! 'Not Just Another Day' encourages couples to reignite that spark, make time to celebrate Valentine’s with Mia and create moments that are just as meaningful as the first!”
Dilpreet Kaur Sandhu, Head of Business for The Yellow Shutter, added, "While we create numerous ad films, this project struck a particularly resonant chord. The light-hearted exploration of how even practical, 'grown-up' couples cherish small, thoughtful gestures of love, despite playful claims to the contrary, reflects the reality we all experience. Our focus was on creating something candid, heartwarming, and tinged with humour, showcasing love through these little moments of joy and connection."
