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Mia by Tanishq, one of India’s leading fine jewellery brands, is celebrating the iconic Disco era with its latest campaign featuring the Queen of Bollywood’s Disco, Zeenat Aman. This collaboration pays homage to the vibrant spirit of the 70s and 80s, showcasing a collection that marries retro charm with modern elegance.
Zeenat Aman returns to the spotlight, grooving to her famous track, “Aap Jaisa Koi,” which infuses the campaign with a lively, nostalgic feel. The visually stunning campaign captures the bold self-expression and energy of the Disco years, featuring striking colours and dazzling visuals.
In the campaign film, Zeenat Aman showcases dazzling jewellery pieces, including statement earrings and a multi-diamond ring, embodying the glamour and confidence of the Disco revolution. Her styling reflects the expressive fashion of the era while appealing to contemporary tastes.
Conceptualised by Famous Innovations and facilitated by Collective Artists Network, the campaign merges timeless charm with empowerment, illustrating that true style transcends generations. The combination of lighting, music, and visuals revitalises the Disco essence, appealing to both older and younger audiences.
The Disco Collection offers a vibrant reimagining of the era's glamour, catering to the modern woman who values both style and versatility. With earrings that sparkle and playful rings, the collection channels the spirit of freedom and self-expression.
Ms. Shyamala Ramanan, Business Head of Mia by Tanishq, stated, “We are thrilled to collaborate with Zeenat Aman, an icon who embodies the fearless spirit of the Disco era. This partnership celebrates timeless glamour, connecting the bold energy of the past with the modern woman's confidence.”
Mr. George Kovoor, Chief Creative Officer, South, Famous Innovations, added, “Mia is bringing Disco back with a collection inspired by the glitz of one of the most iconic eras. Zeenat Aman is the perfect partner for this campaign, reminding us that true glamour never goes out of style.”
