Mia by Tanishq has announced the appointment of Gen Z actor Aneet Padda as its new brand ambassador. The brand said that her vibrant energy and authenticity align with Mia’s philosophy of celebrating individuality, self-confidence, and modern femininity. The association debuts with the festive campaign, 'Precious, Every Day,' which the brand describes as a celebration of women embracing personal brilliance in their daily lives.
The campaign film, conceptualized by Famous Innovations, features Aneet Padda in pieces from Mia’s latest collection, Manifest. The collection includes modern interpretations of classic motifs such as palace arches, paisleys, and lotus flowers, crafted in gold, natural diamonds, pearls, and colored gemstones like sapphires and aventurine quartz.
Set in an intimate slice-of-life context, the film portrays Aneet preparing for a personal evening. Wearing a diamond choker and earrings from the Manifest collection, she reflects a quiet anticipation. When her younger sister asks where she is headed, she gestures toward the mirror, suggesting that her date is with herself. According to the brand, this moment highlights the theme of the campaign, the joy of self-recognition and cherishing one’s own company.
Watch the campaign here:
Speaking on the campaign, Shyamala Ramanan, Business Head of Mia by Tanishq, said, “Women today are confidently cherishing self-love, not just for milestones but in the everyday. This cultural shift resonates deeply with Mia’s ethos of ‘Precious, every day.’ Aneet Padda, with her authentic spirit and fresh appeal, embodies this new voice of celebration.”
Aneet Padda added, “I’m happy to be associated with Mia because the brand celebrates self-expression and everyday sparkle. What I like is that Mia’s jewellery isn’t limited to milestones or occasions; it’s about looking in the mirror, feeling good, and reminding yourself that you’re precious, every day.”
Mithila Saraf, CEO of Famous Innovations, said, “Precious, every day reflects the reality of women who recognize their worth daily and don’t need an external reason to celebrate themselves. For those who sometimes forget, it’s a reminder to embrace self-love and treat themselves better. Mia’s jewellery becomes a symbol of that confidence and individuality.”
