In a bold move to strengthen its position in the beauty and cosmetics sector, Mila Beauté, an Indian skin-friendly beauty brand with a global perspective, is set to expand its retail presence in 2025. With an established footprint across 11,500 retail touchpoints in over 300 cities, the brand is now focusing on expanding into Tier 2 and Tier 3 cities to bring affordable and premium cosmetics closer to millions of customers.
Mila Beauté is enhancing its successful retail model to tap into markets where customers still prefer physical stores for makeup purchases. This approach ensures the brand’s presence in easily accessible locations, allowing customers to try products before buying. By catering to the needs of India’s rapidly growing middle-income households, the brand is addressing a crucial gap in the market for high-quality, affordable beauty products with a hyper-local footprint.
Over the years, Mila Beauté has built a strong presence in regions such as Punjab, Rajasthan, Uttar Pradesh, Maharashtra, and Gujarat. However, South India has emerged as a key growth area for the brand, alongside expansion into the East and North East markets. With a rising demand for beauty products and a diverse customer base, these regions offer significant potential. To tap into this opportunity, Mila Beauté plans to strengthen its presence by expanding its retail network and introducing products formulated to cater to regional skin types and climatic conditions.
Saahil Nayar, Co-founder and MD of Mila Beauté, said, “Our mission has always been to create a brand that resonates with every Indian, irrespective of where they live. With this expansion strategy for 2025, we’re taking Mila Beauté to every corner of India, ensuring that our customers, even in smaller cities, have the same access to premium-quality products as those in metros. This move is more than just a milestone for us. It is a step towards making beauty inclusive, accessible, and experiential for everyone.”
Mila Beauté is rapidly expanding its presence across India, with a consumer base of half a million. The brand offers a diverse selection of products across all major makeup categories, including face, lip, and eye products, ensuring something for every Indian skin tone. Their portfolio includes in-demand items like fixers, primers, concealers, compact powders, lipsticks, and glosses. With ambitious plans for both horizontal and vertical growth across all regions, Mila Beauté is on track to become a household name in India, delivering top-quality products at everyday prices across convenient retail touchpoints.
