Miniklub, a kidswear and baby essentials brand in collaboration with Social Panga has unveiled its latest digital film, “The Happy Parenting Strategy”.
The film introduces the charismatic figure “Mr. Dad”- portrayed by television actor Gautam Rode. He lets the world in on the secret of his parenting strategy, revealing what makes him cool and how he masters daily challenges. Mr. Dad is the cool, suave one who saves the day with his tricks establishing him as the perfect partner to the mother, ensuring their shared parenting journey is joyful and effortless.
“As a parent, I’ve learned that parenting doesn’t come with a manual. It comes with moments. Some go right, some go hilariously wrong, but all of them matter. This film is our way of celebrating modern fatherhood and reminding families that happy parenting is built on intent, involvement, and love, not perfection,” said Anjana Pasi, MD, Miniklub Retail Pvt. Ltd.
“With this film for Miniklub, we wanted to celebrate the beautiful chaos of parenting by shining the spotlight on dads. Dads always mean well, even when the outcome is hilariously off-track. Happy parenting isn’t about perfection; it’s about participation, intent and the small, joyful misfires that make families who they are. Miniklub’s world is playful, honest, and deeply real, and this film reflects that spirit. By making dads the accidental heroes, we’re reminding parents everywhere that showing up matters more than getting it right. If you’re laughing, you’re learning, and that is happy parenting”, commented Soumabha Nandi, Executive Vice President, Creative Strategy & Growth, Social Panga.
“Our approach was to tell a parenting story that feels authentic to today’s families. By portraying fathers as involved, playful partners, the film brings a fresh perspective while reinforcing Miniklub’s role as a trusted parenting companion. The humour comes from reality, and that’s what makes the story connect” said Himanshu Arora, Co-Founder, Social Panga.
