MIRA Money, a pioneering technology-first investment platform, has crossed Rs 250 crore in Assets Under Management (AUM) as of March 2025. This significant milestone highlights the startup’s rapid growth, achieved entirely through organic means. The platform’s innovative, goal-based investment strategies, underpinned by advanced technology and experienced fund management, have driven the surge in demand.
Founded in 2022, MIRA Money helps investors achieve their financial goals across short, medium, and long-term objectives. The company offers ready-made portfolios consisting of equity and debt mutual funds, PMS, AIFs, and international funds, all curated with transparent, data-driven asset allocation. MIRA stands for Money Invested in Right Assets, reflecting the company's core belief in helping investors make informed decisions.
The firm’s unique approach is powered by its proprietary RAPID™ framework, which combines the discipline of active investing with advanced analytics and decades of investment expertise. This data-driven methodology helps in selecting and managing funds effectively, ensuring that investors benefit from a cost-efficient, unbiased model that has historically outperformed traditional investment funds.
“MIRA Money’s differentiated approach—powered by its proprietary RAPID™ framework—combines the discipline of active investing with advanced analytics and decades of fund management expertise,” said Anand K. Rathi, Co-Founder and CBO of MIRA Money.
With a commitment to transparency, MIRA Money has achieved this growth without relying on gimmicks or heavy marketing. Instead, the company’s success has been driven by consistent, content-led outreach and strong investor engagement.
Looking ahead, MIRA Money aims to scale to ?600 crore in AUM by the end of 2025, as demand for reliable, low-friction digital investing experiences grows, particularly among younger, more serious investors.
“This milestone is a testament to the trust we have earned from thousands of investors who seek a smarter, simpler, and more transparent way to grow their wealth. We are deeply committed to our investors and are just getting started,” said Anand K. Rathi, emphasising the company’s dedication to long-term portfolio performance and investor trust.
MIRA Money was co-founded by Anand K. Rathi (Co-Founder & Chief Business Officer), Naveen Shetty (Co-Founder & Chief Investment Officer), and Girish Ippadi (Co-Founder & CEO). With over 70 years of collective experience in investment management, the leadership team brings deep expertise from some of India’s leading financial institutions. The company is backed by a skilled team of investment managers and data scientists focused on transforming how India invests.
