Fashion accessories brand Miraggio has launched its new limited-edition capsule, The Holiday, through a campaign featuring three influencers on a trip to Seychelles. In place of a traditional studio shoot, the brand opted for a travel-based approach, capturing the collection in real-time during a vacation with three influencer friends.
The campaign follows Vrinda, Gurleen, and Ravkirat — described as real-life best friends — as they document their experiences in Seychelles. The shoot focused on everyday moments and interactions, positioning the bags as part of the group's travels.
According to the brand, The Holiday is inspired by coastal living and includes design features such as raffia textures, lemon-themed embroidery, nautical stripes, and rope details. The collection is described as being suited for travel and everyday use, with a focus on functional and versatile silhouettes.
Miraggio Founder & CEO Mohit Jain said, “The Holiday began with a simple question: what if we didn’t just shoot a collection, but actually lived it? From the tactile textures of raffia to the emotional resonance of unscripted storytelling, this campaign was designed to evoke joy, movement, and connection. We wanted to step beyond aesthetics and craft a world where fashion becomes a feeling. This is our way of reminding everyone that sometimes the best memories are made when you let life happen, bags packed and friends by your side.”
The campaign was supported by a content rollout that included teaser visuals and influencer-led posts. According to the brand, the storytelling approach drew attention to both the collection and the lifestyle it aimed to convey. Audience engagement centred around themes of friendship, travel, and everyday fashion.
Miraggio stated that the campaign contributed to greater visibility for the brand and engagement across media platforms and its existing customer base.
