Mirchi has appointed Digant Chopra as its National IP Product Head.
Chopra, who is also the Founder and CMO of ADBC Live, returns to Mirchi for his second stint with the company. Prior to this appointment, he served as Lead – Event Sales, India.
During his earlier tenure at Mirchi between 2019 and 2023, Chopra led the company's brand solutions business.
He brings experience across brand solutions, events and intellectual property (IP) development, and will now oversee Mirchi's IP product portfolio in his new role.
