IMPACT Magazine has done the hard work of watching, analysing, and ranking the standout ads of 2024. The outcome? A carefully curated list that highlights campaigns which brought fresh ideas, striking visuals, and groundbreaking innovation to the forefront—making us all take notice. These campaigns are a true testament to creativity, concept, execution, and the passion of their creators.
Claiming the 45th spot on the list the ‘Asli Star’ campaign by Make My Trip. Conceptualised by Talented, the campaign features four short films with Jackie Shroff, Prabhu Deva, and Shankar Mahadevan however without their face. The concept highlights the hero of the ad and that is the brand Make My Trip. In Jackie Dada’s word’s ‘Iss ad ka Asli Star Make My Trip.’
Giving a new kick to celebrity ad endorsements this ad took a beat away from conventional ad campaigns. Because of its Bhidu value, IMPACT adds it to the Hall of Fame.
