Mobavenue, an AI-powered AdTech and Consumer Growth company, has appointed Ben John, VP Engineering, Microsoft AI, to its Advisory Board. In this role, Ben will act as a strategic advisor, supporting the company in advancing AI-led innovation, developing its technology architecture, and guiding its global go-to-market initiatives.
Ben has more than two decades of experience in building large-scale platforms and is recognised as a leader in the AI and advertising technology sector. At Microsoft, he leads the AI CoPilot data platform, focusing on personalised AI experiences for consumers and enterprise partners. He previously served as CTO at AppNexus, where he oversaw its merger with AT&T in 2018 and later co-founded Xandr. In 2022, he played a key role in the sale of Xandr to Microsoft and the integration of Microsoft Ads with Xandr, as well as contributing to the Microsoft–Netflix advertising partnership.
Ben holds a Ph.D. in Computer Science, specialising in machine learning and big data mining. He is also the founder of the Invest to Impact Network Foundation (ITOI), a non-profit organisation that uses technology for social impact.
Commenting on his appointment, Ben John said, “I am truly excited to join Mobavenue’s Advisory Board. What drew me here is their clarity of vision and the speed at which they are turning ideas into impact. For me, technology has always been about solving real problems and empowering people, and that is exactly what the company is doing with AI and data at scale. Their mission resonates deeply with my own belief in building solutions that matter and make a difference. I look forward to supporting their journey, sharing my experience, and walking alongside the team as they grow from India to the world.”
Ben’s appointment reflects Mobavenue’s plans to expand its AI-powered solutions globally, supporting businesses, media agencies and publishers with measurable outcomes.
Welcoming Ben to the Advisory Board, Ishank Joshi, MD and CEO of Mobavenue, said, “We are honoured to have Ben join us. For a leader of his calibre, who has shaped global AI and AdTech ecosystems, to choose us is a powerful validation of our vision, capabilities, and potential. His deep expertise and global perspective will be invaluable as we expand our innovation pipeline, attract global partnerships, and accelerate our impact across international markets.”
