Moshi Moshi has bagged 2 new mandates from two brands - digital marketing for Rapido’s Ownly and branding consulting for Kusha Kapila’s Underneat.
Under this partnership, Moshi Moshi will handle content creation, social media management, performance marketing, influencer collaborations, and digital community building for Ownly, focusing on localised campaigns to build awareness and engagement among Bengaluru’s young, independent audience.
As part of the Underneat mandate, Moshi Moshi undertook a comprehensive branding consultancy engagement, encompassing visual identity including brand aesthetic, and packaging development.
Ajay Bothra, Co-founder and Creative Director, Moshi Moshi, said, “At Moshi Moshi, we approach every mandate with a deep understanding of the brand’s purpose and audience. With Ownly, our focus is to build a strong digital-first identity that drives awareness, engagement, and community through authentic, localised storytelling. For Underneat, our branding work goes beyond design — it’s about creating a distinct, emotionally resonant brand language that reflects inclusivity, confidence, and modern elegance. Both collaborations reflect our commitment to blending creativity, and cultural relevance to help brands connect meaningfully with today’s consumers.”
.jpg)
