Motilal Oswal Financial Services Ltd. (MOFSL) has launched its Diwali Muhurat Trading campaign, #DiwaliAapkiTayyariHumari, which celebrates the preparation, collaboration, and dedication that go into creating a smooth trading experience for investors during the festive occasion.
As stated by the company, while Muhurat Trading represents an auspicious one-hour trading window on Diwali, the groundwork for this moment begins months in advance involving teams across research, advisory, and technology.
The campaign film, released on the brand’s social media channels, opens with a man celebrating Diwali with his family before logging into the MO Investor app for Muhurat Trading. Behind the screen, a team of experts works to provide real-time insights and personalized recommendations emphasizing the message, “Diwali Aapki, Tayyari Humari.”
According to MOFSL, the campaign aims to spotlight the unseen synergy that defines its operations — from backend analysts to client advisors — capturing how collective effort and research-backed insights ensure every investor’s experience remains seamless and informed.
Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services Ltd., said, “Muhurat Trading is a time-honoured ritual symbolising optimism, prosperity and long-term growth. At Motilal Oswal, every initiative we take is rooted in our larger purpose of empowering investors through knowledge, trust, and preparedness. The #DiwaliAapkiTayyariHumari campaign reflects this philosophy and the culture of readiness that runs across our organisation, as we celebrate every investor’s journey as our own.”
Pradheep M, Head Marketing, Wealth Management, Motilal Oswal Financial Services Ltd., added, “For us, #DiwaliAapkiTayyariHumari highlights the behind-the-screens synergy across teams at MOFSL that drive a consistent, seamless experience for our investors. The campaign celebrates not just the spirit of Diwali but also the collective effort and client-first mindset that translates into meaningful impact and reinforces our focus on long-term wealth creation.”
The film, as informed by the company, will be promoted across digital and social media platforms throughout the festive season. It reinforces MOFSL’s focus on investor empowerment and its belief that preparedness — much like Diwali itself — is a celebration of trust, teamwork, and optimism.
Watch the campaign here:
Instagram Campaign Link:
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