Motilal Oswal Mutual Fund has launched a festive campaign celebrating Raksha Bandhan that highlights the emotional bond between siblings while drawing a thoughtful parallel between traditional rituals and disciplined financial habits like Systematic Investment Plans (SIPs).
Set in a relatable middle-class household, the film captures the heart-warming banter between a doting mother and her inquisitive son, highlighting a witty yet emotional contrast between an annual ritual of love and a monthly habit of investing – Systematic Investment Plans (SIPs).
The film starts with a light-hearted exchange as a mother urges her son, busy at his laptop, to get ready for Rakhi. When he cheekily insists that updating his SIPs takes priority, she smiles and reminds him that just as disciplined SIPs can help build wealth over time, annual rituals like Raksha Bandhan grow love.
Watch the film here:
Exploring the coexistence of timeless traditions and modern money habits, the campaign aims to reinforce a simple truth: discipline plays an important role in nurturing both emotional bonds and financial journeys.
“This is more than just another festive ad,” said Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services. “It’s a reminder that the rituals we often take for granted, both emotional and financial, have the power to quietly shape our future. And what better occasion than Raksha Bandhan to celebrate the wealth of relationships? Whether it’s our rituals, relationships or investments, it’s the everyday discipline that supports their growth over time.”
Aditya Singh, AMC Marketing Lead, added, “We want to make SIPs feel as essential to our lives as the bonds we celebrate - making investing a natural part of everyday life, not a financial chore. This campaign reflects that sentiment - whether it’s tying a rakhi or starting an SIP, such small, thoughtful acts help us secure the future with a strong knot - one tied with love, protection, and enduring stability. At the heart of both is discipline - and it’s this discipline that plays a key role in building stronger relationships and creating long-term financial habits.”
The Raksha Bandhan campaign will air across digital platforms, OTT, and key television networks through the festive season, reinforcing Motilal Oswal’s commitment to culturally rooted storytelling combined with responsible financial messaging. Watch the film and rediscover the beauty of disciplined love and responsible investing:
