Motilal Oswal Group, a renowned name in Indian financial services, today revealed its refreshed brand identity, reinforcing its long-standing legacy while modernising its essence to focus on what truly matters for the benefit of its customers.
At the core of the new identity is the ‘Arc of Essence,’ symbolising the brand’s dedication to continuously researching and identifying valuable insights from the vast equity market. The Oxford blue colour of the logo signifies professionalism, a cherished legacy, timeless consistency, and expertly cultivated knowledge, while the modern typeface enhances its relevance and approachability for today’s dynamic world. This refreshed identity embodies progress, all while staying firmly rooted in MOFSL’s guiding philosophy: “Solid Research. Solid Advice.”
Evolving While Staying True
Commenting on the rebranding, Mr. Motilal Oswal, Group Managing Director and CEO of MOFSL, said, "Over the past 37 years, we have built a legacy of trust, integrity, and excellence. Our new logo is a design change with a reflection of our journey, where adaptability has always been combined with consistency. While the world around us evolves, our commitment to stay focused on what’s essential for helping clients achieve their financial goals for generations remains unwavering. This logo is a commitment to continue delivering solid research and advice, now with a fresh perspective."
Mr. Sandeep Walunj, Group Chief Marketing Officer, added, "Great legacy brands celebrate and embrace change to remain eternally relevant. Our new logo represents warmth, openness and invitation to evolve together. With this rebranding, we aim to also connect more meaningfully with the new generation of investors who value clarity, innovation, and purpose. Our logo ever-so-clearly reflects our relentless pursuit to uncover undervalued opportunities in the market, providing our customers with the insights and guidance to support them in their financial journey."
