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Motilal Oswal Wealth Management (MOWM) has unveiled its new campaign, “Khaas Mahurat, Khaas Basket,” aimed at emphasising the pursuit of exceptional experiences during the Diwali festivities. The initiative highlights the firm’s commitment to offering research-driven stock recommendations tailored for the occasion.
Conceptualised by the MOWM marketing team, the campaign illustrates the quest for excellence among family members—whether through extravagant presentations of mithai or creating memorable moments with loved ones. The accompanying film underscores the importance of ‘Khaas research’ in selecting ‘Khaas stocks’ for Muhurat Trading, helping investors maximise their opportunities during this auspicious period.
Mr. Sandeep Walunj, Group CMO of Motilal Oswal Financial Services, commented, “This campaign highlights the crucial role of thorough analysis and solid research behind our recommendations, enabling investors to leverage strategic growth opportunities, including the Khaas Muhurat basket. Muhurat Trading offers investors a chance to begin the new year positively with informed investments. We celebrate the festival of lights with our clients through carefully selected recommendations, grounded in comprehensive analysis.”
Mr. Varun Mundra, SVP of Marketing at Motilal Oswal Wealth Management, added, “Diwali is a time when individuals seek unique experiences and exclusivity, which our film captures. The narrative reflects a family's commitment to excellence. By linking this sentiment to ‘Khaas research’ for ‘Khaas stocks’, we aim to connect meaningfully with our audience, enhancing their Muhurat Trading experience.”
The “Khaas Mahurat, Khaas Basket” campaign merges the festive spirit of Diwali with informed financial advice, offering consumers the opportunity to initiate wealth accumulation on this auspicious day.
