MR.DIY has officially entered into the South Indian market. As part of this strategic expansion, MR.DIY will launch 40+ new stores this calendar year across prominent cities including Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, and Mangalore.
The brand now operates around 350 stores across India, serving over 30 million households.
Each store houses over 15,000 thoughtfully selected products across 10 categories including household essentials, home décor, stationery, toys, gifting products, tech accessories, fashion accessories, hardware, and much more making MR.DIY a true one-stop destination for Indian families.
With over two million sq. ft. of retail space already established across India, MR.DIY is on track to reach five million sq. ft. in the coming years.
Further amplifying its national footprint, MR.DIY recently welcomed actor Rajkummar Rao as its brand ambassador. The collaboration kicked off with the high-energy campaign Milega Kya, Mat Pooch – MR.DIY Has SABKUCH!
The expansion has started with flagship outlets in Lulu Mall Bengaluru, Lulu Mall Hyderabad, Prozone Mall Coimbatore and City center mall Mangalore opening on the 25th of July, designed to offer a best-in-class retail experience for the region’s increasingly value-conscious and design-savvy shoppers. Another 10 stores expected to open in the next two months.
To commemorate this occasion, MR.DIY will host store opening activities across select stores, including live entertainment and exclusive giveaways.
MR.DIY India’s Senior Spokesperson said, “South India is a vital part of our India strategy. With its strong urban hubs, progressive consumers, and growing demand for quality everyday essentials at affordable prices, the South represents a vibrant opportunity for MR.DIY. We are thrilled to bring our signature variety and value to homes across this culturally rich and dynamic region.”
