Indian cricketer Mahendra Singh Dhoni has partnered with ACKO, one of India’s fastest-growing direct-to-consumer (D2C) insurers, as both an investor and brand ambassador. As part of this long-term association, Dhoni has made a strategic investment in the company through his family office, Midas Deals Pvt. Ltd.
The partnership is built on a shared vision of making insurance simpler, more intuitive, and accessible for urban Indians. Dhoni’s investment aim to reflect his belief in ACKO’s mission to become one of India’s most loved insurance brands
Commenting on the association, MS Dhoni said, “As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated.” “ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”
ACKO, which was founded with the aim to simplify the insurance experience, currently serves over 70 million customers and processes more than 2 million claims each year across motor, health, and travel segments. The company aims to change the way Indians engage with insurance by using technology and data to streamline processes while maintaining a strong focus on customer-centric service.
Welcoming Dhoni to the ACKO family, Varun Dua, Founder, ACKO, said, “Dhoni’s association with ACKO isn’t just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for - trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.”
After being selected as the insurer for Tesla in India, ACKO continues to make strategic moves—this time by partnering with MS Dhoni, a widely trusted public figure.
