Mukta Kumar, a prominent figure in the field of Public Relations and Crisis Communication, has been recognised with the prestigious Chanakya Award 2024 for her outstanding contributions to crisis communication. The award, presented by the Public Relations Council of India (PRCI), was conferred upon her during the 18th Global Communication Conclave in Mangalore, where industry leaders gathered to celebrate achievements in the PR and communication sectors.
Ms Kumar, who is the Founder and Director of Konnections IMAG, a communication agency based in India, was acknowledged for her expertise in managing crisis situations and safeguarding the reputations of her clients, both nationally and internationally. Her strategic approach to crisis communication and her ability to manage sensitive situations have played a key role in shaping the communications strategies of some of India’s leading organisations.
“I am delighted to receive the prestigious Chanakya Award for my contribution to crisis communication from a respected body like PRCI,” Ms Kumar commented upon receiving the award. “In our role as communication professionals, we strive to build and protect the reputation of organisations, particularly in today’s complex and evolving media landscape. It is imperative to guide clients on how to handle a crisis and mitigate its impact on their reputation.”
Founded in 2010, Konnections IMAG has earned a reputation for its expertise in crisis management and reputation restoration. The agency has worked with a diverse range of clients, delivering tailored PR strategies to address crises and safeguard their public image.
The Chanakya Award is one of the most prestigious honours in the Indian PR industry, presented annually to professionals who have made significant contributions to the practice of public relations and communication. The award is evaluated by a panel of experts who assess the candidates based on their professional achievements, ethical standards, and impact on the industry.
The award ceremony was held in the presence of key figures such as Mr Shripad Naik, Union Minister of State for the Ministry of Power and New and Renewable Energy, Government of India; Mr M B Jayaram, Chairman Emeritus & Chief Mentor of PRCI; and Ms Geetha Shankar, National President of PRCI, alongside leading professionals from the PR, marketing, and corporate communications sectors.
The Public Relations Council of India (PRCI) is a pan-India communication exchange forum, connecting professionals across public relations, media, advertising, marketing, and academia. The organisation encourages ethical practices in the communication industry and offers accreditation to professionals in the field. With a presence in 38 Indian cities, PRCI plays a vital role in fostering collaboration and industry standards.
