Muthoot FinCorp Ltd. (MFL), the flagship company of the 138-year-old Muthoot Pappachan Group also known as Muthoot Blue, has been honored with the prestigious Superbrand 2025 title. The highly sought-after award, considered as the ‘Gold Standard of Branding’, is given to brands that have shown outstanding consumer trust, goodwill, and leadership in their respective industries.
Purely based on consumer choice, Muthoot FinCorp is the first Company to receive the award in a gold loan NBFC category, further reaffirming its position as a trusted financial partner for millions of Indians. Superbrands are selected on the basis of their experience, knowledge and perception of the brands through an independent process that includes voting by consumers and professionals. Muthoot FinCorp’s selection is a testament to its strong brand equity, enduring customer relationships, and impactful presence in both urban and rural markets.
On being awarded the Superbrand status, Thomas John Muthoot, Chairman of Muthoot FinCorp Limited (MFL), said: “We are truly honored to receive the Superbrand recognition for 2025. This prestigious acknowledgment is a reflection of Muthoot FinCorp’s unwavering commitment to customer-centricity, innovation, and ethical business practices. At the heart of our journey lies our Purpose: to transform the life of the common man by improving their financial wellbeing. This recognition reaffirms our resolve to stay true to that mission. The award also comes at a significant time for us—as we accelerate our digital transformation journey, invest in cutting-edge fintech solutions, and expand our customer reach through the Muthoot FinCorp ONE platform. We are focused on building a resilient and inclusive ecosystem that serves the evolving financial needs of India’s aspiring population.”
Mr Shaji Varghese, CEO of Muthoot FinCorp, added, "Being a Superbrand is a validation of the faith our customers have in us. At Muthoot FinCorp, we have always been committed to providing financial solutions that are simple, transparent, and impactful. This recognition reaffirms our commitment to being the trusted financial services provider, fulfilling our promise of empowering lives with accessible credit at the doorstep of the common man. Going forward, we will continue to keep innovating and serving our customers with integrity and excellence.”
With over 3700 branches across India, Muthoot FinCorp has grown beyond its gold loan heritage to become a one-stop destination for a wide array of financial services—including small business loans, vehicle finance, money transfer, and more. Backed by the legacy of the Muthoot Pappachan Group, the Company combines over a century of trust with forward-looking innovation in digital finance while expanding its presence across the country.
