Amazon MX Player has joined hands with Samsung’s Monster Galaxy M series to launch Mitti Se Judey Monsters— a branded content campaign inspired by the emotionally resonant world of Mitti: Ek Nayi Pehchaan. This collaboration spotlights unsung heroes from rural India who embody grit, innovation, and purpose.
At the heart of the campaign are three short films, each telling the story of an individual from the agricultural sector who is driving change through resilience, forward thinking, and Samsung’s Monster Galaxy M smartphones.
Fronted by Mitti lead Ishwak Singh, the films go beyond surface-level success to celebrate grounded changemakers—individuals who’ve turned rooftops into farms and built businesses rooted in sustainability, armed with vision and technology with a “Monster Mindset”.
Aruna Daryanani, Director, Amazon MX Player, said, “Mitti is more than just a series — it’s a storytelling universe with the potential to spark real-world connections. Partnering with Samsung allowed us to take that vision further, spotlighting extraordinary journeys rooted in everyday life.”
The original series Mitti: Ek Nayi Pehchaan follows the journey of Raghav, a city-based advertising executive who returns to his ancestral village to fulfil his late grandfather’s farming dream. Faced with debt, environmental issues, and social resistance, Raghav finds purpose in rebuilding his roots through modern farming practices.
