Brnd.me’s MyFitness has launched a new digital campaign featuring Nataša Stanković to promote its Chocolate Crunchy Peanut Butter alongside Pro.Fitness High Protein Chocolate Oats.
The campaign centres on the idea that healthy eating should remain enjoyable and accessible, targeting consumers seeking convenient, protein-rich food choices without compromising on taste.
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The film follows Stanković through a high-energy morning routine combining music, fitness and breakfast preparation. The products are featured together in a chocolate-based breakfast bowl, which she describes as a quick and easy meal delivering 25 to 30 grams of protein.
Speaking on the campaign, Ananth Narayanan, Founder and CEO, BRND.ME, said, “MyFitness x Pro.Fitness is built on the belief that nutrition should feel like a reward, not a compromise. With Nataša, we found someone who naturally reflects that philosophy. She trains hard, eats well and enjoys her food without making health feel complicated. This campaign brings that belief alive in a simple and relatable way, showing that protein can be part of a breakfast people genuinely look forward to every day.”
Positioned towards lifestyle-first and fitness-conscious audiences, the campaign highlights protein consumption in an everyday context while maintaining indulgence as a core theme.
The initiative also reflects Brnd.me’s broader strategy of building consumer brands around real-life consumption habits, combining taste, nutrition and convenience within the growing better-for-you foods category.
