Narayana Health, has launched a nationwide emergency awareness campaign titled ‘One Number for All Your Medical Needs’, with the goal of transforming how people respond to medical crises. At the core of the campaign is NEAR (Narayana Emergency Ambulance Response)—a 24x7 toll-free helpline and ambulance service available at 1800 309 0309, designed to provide immediate access to emergency care across India.
The campaign addresses a critical challenge in emergency response: the hesitation and confusion about whom to call when a medical crisis strikes. Whether it’s a road accident, heart attack, stroke, or sudden injury, the campaign emphasizes that quick action and knowing the right number can make the difference between life and death.
“In emergencies, time is not just precious—it’s critical,” said Dr. Ashish Bajaj, Group Chief Marketing Officer, Narayana Health. “Our campaign is a wake-up call. Medical crises don’t discriminate, and swift action supported by expert care can save lives.”
With India witnessing over 150,000 road fatalities annually, alongside rising incidences of cardiovascular diseases and strokes, the need for robust emergency infrastructure has never been more urgent. Narayana Health’s campaign shines a light on these challenges, positioning 1800 309 0309 as the go-to number for any emergency—bridging a crucial gap in public awareness.
Abhishek Misra, Country Head – Brand & Marketing at Narayana Health, added, “In a crisis, people often freeze—not out of fear, but because they don’t know what to do next. This campaign tackles that hesitation through powerful storytelling and consistent messaging across cities and small towns alike.”
