Nasher Miles, one of India’s fastest-growing travel gear brands, has launched its flagship retail store at Phoenix Palladium, Mumbai.
This marks a significant milestone in the brand’s journey toward becoming a truly omnichannel player. With two stores already operational at Warden Road and Capital Mall, Mumbai, the new flagship store reinforces Nasher Miles’ commitment to expanding beyond its digital-first roots and strengthening its physical retail footprint.
The launch is part of Nasher Miles’s ambitious retail strategy. Three more stores are slated for launch in Hyderabad and Ahmedabad within a few weeks. With a presence in over 200 cities across India, the brand is already available in more than 1,300 multi-brand stores to make its range of travel products more widely accessible to customers across the country.
“Our flagship store is more than just a retail space—it’s a physical expression of the brand,” said Shruti Kedia Daga, Co-founder of Nasher Miles. She adds, “We’ve spent years building a strong digital presence, and now we’re ready to meet our customers where they are—offline, on the move, and everywhere in between.”
“This launch is a step toward deeper accessibility and customer connection,” added Abhishek Daga, Co-founder, “We entered general trade with the goal of being present in every major Indian city, while continuing to innovate across digital and quick commerce.”
The brand has now secured retail space at Phoenix Palladium, Mumbai. This is a significant milestone in an industry where securing premium mall locations is highly competitive, and reflects the brand’s growing stature and rising consumer demand.
To support its scale-up plans, Nasher Miles is also investing in strengthening its manufacturing capabilities in India, aimed at optimizing production and boosting supply chain efficiency.
Founded in 2017, the brand has grown steadily through digital channels and is now expanding into quick commerce platforms. Nasher Miles launched on Zepto in 2024 and is also available on Blinkit and Swiggy Instamart, with further partnerships in the pipeline. The brand also retails through Vivek Biyani’s Broadway, an experiential space for D2C brand discovery, adding to its growing offline footprint.
“We want to be wherever our customer is—online, in-store, and on-the-go,” said Lokesh Daga, Co-founder. “This retail expansion is just the beginning of the next phase of growth for Nasher Miles.”
