Indian luggage and travel accessories brand Nasher Miles has partnered with fashion platform Myntra to launch a Pride campaign titled ‘Show Your Colour With Pride’. The initiative, which began on 20 June, aims to focus on individuality, identity, and self-expression, highlighting voices from the LGBTQIA+ community.
Leading the campaign is Lauren Robinson, a voiceover artist, actor, drag performer, and creator from the LGBTQIA+ community. Through their personal experience and style, Robinson reflects the campaign’s focus on visibility and self-expression. “Colour has always been more than a vibe. It’s been my resistance. My expression. My truth,” they said.
As part of the campaign, Nasher Miles is promoting its Zanzibar luggage collection, known for its bold colours. The visual direction of the campaign features a white backdrop with rainbow stripes and messaging such as “Labels belong on luggage, not people”. The styling of Robinson is matched with the colours of the luggage to maintain the campaign’s theme.
The campaign includes digital content, influencer videos, and street interviews discussing themes of identity and self-expression. In addition to its digital presence, Nasher Miles and Myntra carried out an activation at Goa Airport. The baggage claim area was redesigned with a rainbow-coloured carousel, creating a visual reference to the campaign.
This offline element was shared by influencers and travellers on social media and was picked up by marketing accounts, extending the campaign's online reach.
“Nasher Miles stands for colour. The alignment with the Pride community to celebrate their colours felt like a natural extension. And having Myntra as a partner helped us make it larger than life with the airport activation,” said Shruti Kedia Daga, Co-Founder & Head of Marketing.
Watch the camapign video here.
The campaign is currently running on Nasher Miles’ digital channels and on Myntra. Audiences are invited to join the conversation using the hashtag #SHOWYOURCOLOURWITHPRIDE.
