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Nat Habit, a digital-first skincare brand specialising in 100% natural products, has unveiled the next chapter of its "Breathe Life Into Your Beauty" campaign. The latest phase combines fresh Ayurvedic beauty solutions with cutting-edge technology and powerful storytelling, with the launch of VeDHA, an advanced skin health assessment tool.
As part of the campaign, Nat Habit has collaborated with notable content creators across a range of fields including dance, culinary arts, and travel. These influencers include Kirti Bhoutika (culinary expert and MasterChef India Season 5 winner), Upasana Madan (dancer and artist), and Prakriti (travel content creator). Each collaborator brings a unique perspective that aligns with the campaign’s focus on natural beauty, craftsmanship, and purity of ingredients.
The campaign reflects the brand’s commitment to fresh Ayurveda, focusing on how carefully curated natural ingredients and processes contribute to overall skin health and vitality. The creators involved embody the brand’s philosophy of infusing life into beauty, bringing energy and authenticity to their craft, much like the precision and care that goes into each Nat Habit product.
Upasana Madan, whose art form relies on channeling energy through dance, explained the campaign’s resonance with her work: “For me, dance is about energy and bringing each movement to life. I see the same philosophy in Nat Habit’s approach to beauty—nourishing and enhancing from within to create radiant, healthy skin.”
Culinary expert Kirti Bhoutika echoed this sentiment, drawing parallels between fermentation in cooking and in Nat Habit’s formulations. “Fermentation breaks down nutrients for better absorption,” she said. “Just like my kanji promotes gut health, Nat Habit’s Navdha Shampoo uses fermentation to nourish hair from the roots.”
At the heart of this campaign is the launch of VeDHA (Visual epiDermal Health Analysis), an innovative skin analysis tool that uses advanced image processing to assess skin cell age and health with up to 95% accuracy. The tool offers users a deeper understanding of their unique skin profile, helping them make more informed decisions about skincare that best suits their individual needs.
Swagatika Das, Co-Founder of Nat Habit, explained: “In today’s beauty market, there is often a lack of understanding about the true potential of natural ingredients. VeDHA bridges this gap by presenting Ayurveda through a modern, scientific lens. We aim to offer personalised beauty solutions that resonate with the modern Indian consumer, blending tradition and innovation seamlessly.”
Ankita Srivastava, Chief Marketing Officer at Nat Habit, added: “This phase of the ‘Breathe Life Into Your Beauty’ campaign brings together the art of storytelling and the science of Ayurveda. The collaborations with our creators underscore the meticulous attention to detail that goes into both their craft and every Nat Habit product. Meanwhile, VeDHA offers a scientific approach to understanding skin health, emphasising the effectiveness of fresh Ayurveda at the cellular level.”
The campaign reflects Nat Habit’s ongoing mission to provide consumers with high-quality, natural beauty solutions while embracing modern technology to enhance the user experience.
