Naukri Hits the Right Note with Witty Coldplay Concert Campaign

Naukri has captured the attention of corporate employees with its latest witty campaign surrounding the much-anticipated Coldplay concert. In a clever twist, Naukri displayed a billboard with the message: "We know you have caught a cold. Enjoy your sick leave. In public interest by Naukri." This playful reference to the surge in sick leave taken for the weekday event has quickly gained traction online.

The humorous billboard has gone viral, with concertgoers and onlookers sharing images on platforms like X and Instagram, commending the brand for its relatable and timely humour. The campaign taps into a moment of pop culture relevance, seamlessly connecting with its audience in a fun and authentic way.

This activation highlights Naukri’s bold and creative content marketing strategy, using cultural moments to engage its audience while bringing a touch of light-hearted humour to corporate life.