Havells India has unveiled its latest South India campaign featuring actor-director duo, Nayanthara and Vignesh Shivan. The campaign, ‘No Hero like Havells’ uses a role-reversal to depict the unique experiences of both an actor and a director during a shoot.
Developed for Southern Markets, the films bring the real-life couple to the screen, highlighting their chemistry and playful banter as they navigate everyday moments with support from the Hexo Mixer Grinder and Epic BLDC+ Fans—demonstrating how Havells helps keep life cool, comfortable, and in control. The campaign has been conceptualised by the MullenLowe Lintas Group.
The first film opens with Nayanthara in her element — a focused director giving Vignesh a clear brief for the next shot. But before the scene can unfold, she is interrupted by Vignesh, who, already claiming exhaustion, demands a glass of apple juice. What follows is the first in a series of playful tantrums, escalating from a coconut shake to a perfectly crisp dosa served with ten different chutneys. Unfazed and in complete control, Nayanthara meets each request with remarkable speed and precision, thanks to her trusted on-set ally, the Hexo Mixer Grinder. Impressed by Nayanthara's flawless execution and the Hexo Mixer Grinder’s quiet efficiency, Vignesh delivers the perfect shot — his expression paying a genuine tribute to the real star behind the scenes.
In the second film, the role reversal continues as Nayanthara and Vignesh showcase how the Epic BLDC+ fan helps them stay cool and composed amidst a long day on shoot. Their lighthearted banter brings a sense of warmth and relatability, effortlessly blending smart technology with everyday comfort. Powered by the advanced BLDC+ Inverter Technology, the fan offers up to 65% energy savings and can be activated or adjusted with a simple “Hello Havells” direct voice command.
Speaking on the campaign, Rohit Kapoor, EVP, Havells India, said, “Our partnership with Nayanthara and Vignesh is a strategic step to significantly strengthen Havells' market presence in the South. The 'No Hero Like Havells campaign is designed to go beyond traditional product advertising by leveraging their dynamic, relatable chemistry. By using a 'role reversal' theme, we're not just selling products; we're positioning Havells as an essential, dependable hero in modern homes. This approach is crafted to forge a deeper emotional connection with our consumers and reinforce our brand's trusted identity where it matters most: at the heart of every family. Campaign will be extensively supported on digital medium, BTL, television, in-shop promotion, and cinema.”
Deepak Bansal, President, Havells India, said, “At Havells, we believe great products should not only deliver performance but also seamlessly blend into the lifestyle of our consumers. South India continues to be a key market for us, and with this campaign, we have brought together trusted appliances like the Hexo Mixer Grinder and Epic BLDC+ Fan with familiar faces that resonate deeply with the region. Nayanthara and Vignesh embody authenticity and relatability, making them the perfect choice to showcase how our products bring reliability, efficiency, and comfort into every Southern home.”
Vasudha Misra, President at Lowe Lintas, North, also commented, “A campaign with a real-life couple can be slightly tricky to figure. Stay too close to their real life dynamic, and it feels like another couple reel uploaded on insta. Stray too far and it defeats the purpose of taking them in the first place. That’s why I really like what we’ve done in these films - capturing the chemistry and respect that they share, while flipping the roles in the workplace. All this while making sure that the brand also has a starring role and doesn’t get overshadowed.”
