The National Basketball Association (NBA) and Budweiser have announced the launch of the first-ever BUDX NBA House in India — an interactive fan event uniting basketball, music and culture. The two-day celebration will take place on Saturday, 7 June and Sunday, 8 June at the DOME, SVP Stadium in Mumbai, aligning with the excitement of the 2025 NBA Finals.
The immersive experience will feature a wide range of activities including basketball-themed events, live music performances, and appearances by two NBA legends — five-time champion Derek Fisher and Naismith Basketball Hall of Famer Gary Payton. Fans will also get the chance to take photos with the iconic Larry O’Brien Trophy and enjoy live performances by the Sacramento Kings mascot Slamson, the Kings Dancers, and the Kings’ dunk team.
Rajah Chaudhry, NBA Asia Head of Strategy and NBA India Country Head, said: “The first BUDX NBA House will be a must-visit destination for the passionate NBA fans in India to come together and celebrate their love of the game amid the excitement of the NBA Finals. We look forward to bringing this signature showcase of the NBA, music and culture to India at a time when there is incredible momentum around basketball in the country.”
Vineet Sharma, Vice President Marketing and Trade Marketing, AB InBev India, added: “Budweiser has always been at the forefront of cultural and entertainment experiences, and we are proud to associate with the NBA to bring the first-ever BUDX NBA House to India. This collaboration reflects our commitment to creating unforgettable moments for fans that not only celebrate the game of basketball, but also push boundaries in offering immersive experiences in music, sports and culture. We have been pioneers in shaping music culture in India, and this experience will further our mission of bringing alive never-before seen trendsetting experiences for Indian youth.”
The event will be produced and ticketed by Zomato, with support from partners including Brand USA, Emirates and Visit California.
