Footwear brand Neeman’s has announced the appointment of Anjali Sachdeva as Director of Buying & Merchandising. She will play a key role in driving the company’s net phase of growth.
Sachdeva brings over 15 years of experience spanning buying, merchandising, category management, assortment planning and retail strategy across leading consumer brands in India.
Most recently, she served as Senior Manager, Buying & Merchandising at adidas India. During her tenure, she led buying and merchandising operations across the brand’s own retail, franchise and e-commerce businesses. She has previously worked at organisations such as Bata India and Koutons Retail India.
In her new role at Neeman’s. Sachdeva will lead the buying and merchandising functions across retail, online and B2B channels. Her responsibilities will include merchandise planning, assortment architecture, sourcing, inventory optimisation and strengthening cross-functional collaboration across the supply chain.
Commenting on the development, Taranjeet Singh Chhabra, Founder & CEO, Neeman's said, “As we continue to scale our retail presence and expand categories, strengthening our buying and merchandising capability is critical. Anjali brings extensive experience in assortment planning, category management and consumer-centric merchandising. Her appointment reflects our commitment to building world-class capabilities that drive better product decisions, customer experience and long-term growth.”
On her appointment, Sachdeva said, “I am excited to join Neeman's at such an important stage of its growth journey. My early days at Neeman's have been both energising and inspiring. The openness of the culture and the willingness of teams to collaborate across functions create an environment where ideas can quickly translate into impact. The opportunity to shape merchandise strategy across retail, online and B2B channels while strengthening sourcing and supply chain capabilities makes this an incredibly exciting chapter, and I look forward to contributing to the brand's continued growth at this pivotal stage.”
