When it comes to standout ads of 2024, IMPACT Magazine has done the heavy lifting—hours of watching, dissecting, and ranking the best creative gems from the past year. The result? A curated list celebrating campaigns that brought ideas, visuals, and innovation to life in ways we couldn’t stop talking about. The campaigns on the list showcase skills, creativity, concept, visualisation, innovation and the heart of its makers.
Claiming the 32nd spot on the list is this bold ad by Neeman's with VML. Hacking voice data on smart phones, Neeman's found a way to increase awareness and traffic to the brand’s website and reach a wider audience. Working in the best possible way the awareness campaign hit its mark with a 19% uplift in brand search queries on Google and a strong increase in organic website sessions.
Capturing the attention of not just the consumers but also their ever listening phones. This ad makes its mark on IMPACT's Hall of Fame.
