NeoNiche Integrated Solutions, an experiential marketing firm, has announced its partnership with Butterfly Appliances for the company’s brand refresh and product launch.
As part of the collaboration, Butterfly Appliances also unveiled a new brand identity and logo. The initiative was aimed at presenting the company’s renewed positioning and building stronger engagement with its employees and dealer partners.
“Partnering with Butterfly was a meaningful collaboration in a sector where brand trust, design sensibility, and everyday relevance matter deeply. This logo launch wasn’t just about unveiling a new identity, it was about shaping a new chapter for Butterfly and NeoNiche as we bring experiential storytelling into homes and lifestyles,” said Prateek Kumar, Founder & CEO, NeoNiche Integrated Solutions.
The project included strategic planning, storytelling and on-ground implementation, all aimed at communicating the company’s refreshed brand identity. Teams from both organisations worked together to deliver the initiative.
“Partnering with Butterfly Appliances for their brand refresh was not just an executional milestone, it was a defining moment of creativity, collaboration, and commitment. As our first collaboration, we were driven to deliver more than success; we aimed to create an experience that resonates. Proud to say, NeoNiche didn’t just deliver an event, we delivered a memory,” said Nikkhil Sharma, Director North at NeoNiche Integrated Solutions.
NeoNiche stated that it aims to explore further collaborations that combine strategic insight with practical execution.
