Nestlé India is set to add warmth, comfort, and a sense of community to Maha Kumbh 2025 through vibrant on-ground activations. With iconic brands such as MAGGI and KITKAT, the company aims to enhance visitors' experiences by providing moments of togetherness, relaxation, and joy during the world’s largest cultural gathering.
The MAGGI Maha Kumbh campaign, “2 Minute Apno Ke Liye,” is at the heart of these activations, highlighting MAGGI’s role in uniting people. The company has set up special branded zones and selfie points where visitors can enjoy steaming bowls of MAGGI and capture their “MAGGI Moments.” As part of its community initiative, Nestlé India has distributed 12,000 blankets to Safai Karamcharis and served MAGGI meals to offer both warmth and nourishment to the hardworking individuals who make the event possible.
Rupali Rattan, Director, Prepared Dishes and Cooking Aid, Nestlé India, commented, “This Maha Kumbh, Nestlé MAGGI has brought people together with its campaign, ‘2 Minutes Apno Ke Liye.’ A beloved part of Indian households for over four decades, MAGGI has always been a symbol of togetherness. Through this campaign, MAGGI has set up MAGGI Corners—resting pods for people at the Kumbh Mela to create spaces where people can connect, share stories, and make meaningful memories. In addition, MAGGI has also reaffirmed its commitment to responsible waste management. Honoring the community of waste management professionals (safai karamchari) who work tirelessly to keep the Kumbh Mela clean, MAGGI will provide them with MAGGI meals and blankets to help them stay warm during the winter.”
For those in need of a moment of relaxation, the KITKAT Break Zone Activation brings KITKAT’s “Take a Break” philosophy to life. Visitors can rest on recycled benches in the specially designed Raen Basera shelters, which double as KITKAT Break Zones, blending comfort with sustainability.
Gopichander Jagatheesan, Director, Confectionery, Nestlé India, said, “This year we took our brand philosophy ‘Have a break, have a KitKat’ to the Mahakumbh. Here we have created a dedicated KITKAT Zone, where we set up benches made out of KITKAT recycled wrappers, that not only provide comfort for the visitors but also champion sustainability.”
Nestlé India is transforming the Maha Kumbh 2025 experience, offering heartfelt moments of comfort and connection, ensuring visitors leave with cherished memories and a deeper sense of togetherness and community.
