Tune, a new creative agency founded by advertising veterans Tuhin Arya and Neel Nigam, officially launched today, aiming to transform the advertising landscape. Built on a decade of expertise, Tune is rooted in the legacy of two successful production studios, Bandstand Videos and Tikdum Studios, which now function as in-house production arms.
With over 200 award-winning campaigns under its belt, Bandstand Videos has long been a force in film advertising, while Tikdum Studios has earned acclaim for its innovative CGI and visually captivating product films. Both studios have worked with major brands, including Urban Company, DSP Mutual Fund, Bombay Shaving Company, Mamaearth, and SUGAR Cosmetics.
"Tune is our effort to make advertising great again. We plan to work with like-minded brand partners for long-term value creation. The team behind Tune stands by this thought of doing exceptional work and breaking boundaries and stereotypes on the way agencies have functioned over the years,” said Tuhin Arya, Co-founder & Chief Creative of Tune.
“With Tune, we want to bring back the focus on bold ideas and impactful storytelling while staying aligned with data-driven insights. The industry is evolving rapidly, and while algorithms play a role, creativity should remain at the heart of advertising. Our goal is to strike the right balance where innovation meets timeless storytelling to create campaigns that truly resonate,” said Neel Nigam, Co-founder & Chief Content of Tune.
As Tune embarks on its journey, the agency has already secured several accounts, with more partnerships expected to be announced soon.
