Rajnigandha has recently unveiled a new TVC campaign. The TVC highlights the craftsmanship of sourcing the ingredients to create Rajnigandha's blend. The TVC, ‘Yun hi nahin main Rajnigandha ban jaata hun’, frames Rajnigandha’s legacy of creating the perfect mouth freshener that includes painstaking sourcing of best of the ingredients and blending them to the perfection to ensure premium quality product.
Conceptualised by Scarecrow M&C Saatchi, the new Rajnigandha TVC film is a visual poetry with visual effects. Film illustrates the hard work of artisans, the craftsmanship, the passion, and the intricacies and draws parallels with the love, affection and efforts that goes into the sourcing and processing of Rajnigandha ingredients to deliver the most premium experience.
Sushaant, Sr General Manager, Marketing, Mouth Freshener, DS Group, adds, “The new TVC powerfully conveys this dedication, demonstrating the precise care taken with every ingredient and process to achieve the perfect experience. The brand message 'Yun hi nahin main Rajnigandha ban jaata hun' embodies the promise that excellence is earned through relentless effort. It’s a testament to DS Group’s legacy of quality and the artistry behind Rajnigandha which makes it truly exceptional.”
Manish Bhatt, Scarecrow M&C Saatchi, said, “Rajnigandha is an iconic brand. We have tried to do something that appropriates the legacy and tradition of the Brand. The product has been a part of Indian culture for ages, and we have tried to reflect the same.”
