Nilkamal Homes, in collaboration with creative agency tgthr., has unveiled Safe Space Studios—an innovative initiative transforming Nilkamal Homes stores into content creation hubs for digital creators.
The programme addresses a common challenge for creators: access to safe, visually appealing spaces. By keeping stores open after-hours, Nilkamal Homes provides ready-to-shoot, real-home environments at no cost. Interested creators can apply online for allocated slots.
Starting at the Bengaluru flagship store, Safe Space Studios will gradually roll out across other cities, offering creators professional spaces while redefining how retail environments intersect with digital culture.
Speaking on the initiative, M Parekh, President at Nilkamal Homes, said: “At Nilkamal Homes, designing beautiful spaces that elevate everyday living has always been our focus. With Safe Space Studios by Nilkamal Homes, we wanted to extend that thinking to the creator ecosystem. Creators do so much for brands today, and they are an important part of our business. This initiative is our way of supporting people we truly value. Safe Space Studios by Nilkamal Homes gives creators the space and support they need to create comfortably.”
Aalap Desai, Co-founder and CCO, tgthr., added: “Creators today do so much for brands and culture, yet access to the right environment to create is still limited for many of them. Safe Space Studios by Nilkamal Homes started with a simple thought: what if a brand could give something meaningful back? By collaborating with Nilkamal Homes, we’ve turned a retail space into a creative enabler where creators can focus purely on bringing their ideas to life.”
