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Nilkamal, India’s leading furniture brand, has announced the launch of Nilkamal Homes, a new retail initiative dedicated to elevated home furniture and decor. With 60 stores set to open across 35 cities, including both company-owned and franchisee locations, Nilkamal Homes aims to provide a diverse range of premium products designed to enhance the aesthetics of Indian homes.
The collection features stylish sofas, elegant beds, dining sets, utility furniture, and essential household items, including decor, bedding, crockery, cookware, and mattresses. The brand embodies Nilkamal’s commitment to quality, durability, and craftsmanship, all built on the promise of delivering “The Joy of Well-Made Things.”
Mr. Parekh, President of Nilkamal Homes, stated, “At Nilkamal Homes, we recognise that home is more than just a space; it reflects our unique styles and enriches our lives. We are committed to providing Indian consumers with furniture and decor that are not only stylish but also durable and functional.”
The Nilkamal Homes products will be available nationwide through an omnichannel retail experience. The 60 strategically located outlets will allow customers to experience the quality and design of the offerings firsthand. Additionally, the entire collection will be accessible online at www.nilkamalhomes.com, providing a convenient shopping experience for those who prefer to browse from home.
Mr. Parekh further added, “This expansion will enhance our reach in the coming years. Our mission is to enable every family to achieve their dream of a stylish home.”
The company plans to manufacture furniture across 12 factories nationwide, specialising in wooden and upholstered products, as well as mattresses. This manufacturing capability ensures that Nilkamal Homes can provide a diverse range of solutions tailored to the needs of Indian families.
Nilkamal reported a revenue of Rs. 3,200 crore last year and is committed to investing in and growing the furniture segment. With plans to introduce new products and expand into additional categories, the brand aims to further enhance its presence by opening 50 more franchisee stores across the country over the next two years.
