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Addressing the growing concern of air pollution in India, Nirvana Being, a leading provider of clean air solutions, has teamed up with Greenr Café, a popular plant-forward eatery chain, to launch the #PoweredByNirvana pollution awareness campaign. The collaboration aims to create "Pure Air Zones" in Greenr Café locations, ensuring safe, healthy air for patrons while enjoying their dining experience.
The campaign is being realised through advanced ventilation, filtration, and automation systems installed by Nirvana Being, which ensures the air quality inside and outside Greenr Café locations remains within healthy levels. Real-time displays of Air Quality Index (AQI), PM2.5, and CO2 levels are showcased to customers at each location, reinforcing the café's commitment to both transparency and environmental responsibility.
Jai Dhar Gupta, Founder of Nirvana Being, shared, “As more people experience health complications due to toxic air, there is a growing demand for safe spaces where they can dine and gather without compromising on health. Our collaboration with Greenr Café reflects a shared vision to offer patrons clean air they can trust, setting a new benchmark for health and safety in India’s hospitality sector. Our aim is to inspire other businesses to adopt similar clean air standards, making indoor air quality a priority in all public spaces for the well-being of our communities. Nirvana Being stands firm on its commitment to providing clean air solutions and creating more such clean air spaces across the nation.”
Vaibhav Nagori, Founding Partner of Greenr Café, also spoke about the importance of creating pollution-free spaces. “Air and water are fundamental to human health and existence, and everyone should have the right to access them in their purest form. At Greenr, our aim is to create spaces where people can come together, enjoy wholesome food, and feel their best. With the alarming rise in air pollution, it became equally important for us to ensure our patrons could breathe clean, safe air while they are here. While we await permanent solutions, our association with Nirvana Being has allowed us to take a small but significant step towards providing cleaner air in our Greater Kailash and Vasant Vihar branches, offering a safe haven from the pollution outside.”
Greenr Café, which previously focused on offering quality food and water, has now expanded its commitment to holistic wellness by including clean air as a foundational element of its health offering.
This partnership is paving the way for future collaborations, driving a broader movement towards creating health-conscious, eco-friendly public spaces throughout India.
