In a heartfelt and evocative tribute this Mother’s Day, Nissan Motor India launched a new digital film that challenges outdated stereotypes and honours the strength, individuality, and everyday heroism of modern mothers.
Titled “Unstoppable Moms”, the campaign film opens with a nostalgic narration of the conventional image of a "perfect mom"—calm, composed, and selfless. However, it quickly transitions to a vivid portrayal of today’s mothers—bold, vibrant, multi-dimensional women who live authentically, pursue their passions, and nurture their children with empathy and grit.
The film reframes motherhood by spotlighting women who lead with individuality, balance countless roles, and embody resilience and warmth—not perfection. It aims to spark conversations about how modern moms are reshaping the idea of parenting in their own powerful ways.
Saurabh Vatsa, Managing Director, Nissan Motor India, shared, “Mothers today are redefining boundaries every single day. With this film, we wanted to honour their spirit—bold, compassionate, and inspiring. At Nissan Motor India, we believe in celebrating individuality and wish all mothers a very Happy Mother’s Day.”
Backed by strong visual storytelling and a progressive narrative, the campaign resonates with a growing segment of consumers who value authenticity, representation, and emotion in brand communication.
This emotional storytelling effort arrives as Nissan continues a strong growth trajectory in the Indian market. The brand reported consolidated sales of over 99,000 units in FY2024–25—its best annual performance in seven years. Anchored by the success of the New Nissan Magnite, which alone sold over 28,000 units, the company has also expanded its global footprint, exporting to more than 65 markets and achieving export sales of over 71,000 units.
