NIVIA Sports Gives the Blue Tigers’ Jersey a Life Beyond the Pitch

Strapline: NIVIA Sports unveils the Official Indian National Football Team Jersey, designed to take Indian football from matchday to everyday wardrobes and fan culture.

NIVIA Sports has unveiled the Official Indian National Football Team Jersey, accompanied by a campaign built around a simple idea: Indian football can live beyond the pitch.

The campaign explores the relationship between Indian football, its fans and the jersey, positioning the national team shirt as more than matchwear. Designed as performance gear, everyday apparel and a collectible, the jersey aims to create a stronger connection between supporters and the sport.

Designed and developed in India, the jersey combines performance-led technology with elements inspired by the country’s cultural identity. A woven peacock silhouette, inspired by India’s national bird, features subtly within the fabric, while the Ashoka Chakra sits below the back collar. The words ‘Vande Mataram’ are incorporated inside the neckline.

“A national team jersey has the power to be much more than a piece of sportswear; it can become a gateway to a sport and a way for people to build a personal connection with it. India has traditionally had a strong jersey culture around cricket, and we saw an opportunity to create something that could help bring that same sense of connection to Indian football. We wanted this jersey to work beyond the pitch, as a collectible, as everyday wear and as a contemporary expression of Indian sport. At NIVIA, everything we create is Made and Designed in India, by Indians, and this jersey is a reflection of that philosophy. By combining modern technology and design with elements that are distinctly Indian, we hope to make Indian football feel more accessible to a new generation of supporters and, ultimately, encourage greater participation in sport. As we look ahead with our 'Next is Now' philosophy, this is another step towards shaping what the future of Indian sport can look like,” said Dhruv Kharabanda, Executive Director, NIVIA Sports.

Built for the modern game, the jersey features premium jacquard construction, strategically placed mesh panels, moisture-wicking quick-dry technology, stretch comfort, an anti-odour finish, UV protection and fade-resistant sublimation printing.

The result is a jersey designed to perform on the field while fitting into everyday wardrobes, reinforcing the campaign’s broader ambition of bringing Indian football into popular culture beyond matchday.

The launch also builds on NIVIA Sports’ ‘Made and Designed in India, by Indians’ philosophy, combining Indian design thinking and sporting expertise with contemporary performance technology.