Noice has partnered with actor Genelia D’Souza for the campaign titled Good Morning with Noice, that captures the comfort of simple, nourishing breakfast staples. The digital film opens in D’Souza’s home, where she’s craving a breakfast spread beyond the ordinary.
While her cook suggests the usual aloo bhaja and pav, D’Souza turns to ordering her favourites from Noice. What follows is a conversation between D’Souza with her house help, Sunita, relishing a platter with a wink to the camera, summing it up with: “Simple. Honest. Noice.”
Speaking about the launch of the film, Royan Mody from Noice, said, “This campaign is about making everyday food choices uncomplicated, fresh, and honest. Genelia’s philosophy towards food ties in greatly with Noice. She embodies the playful yet caring vibe that Noice stands for, fuss-free, wholesome, and rooted in quality. The campaign brings alive how Noice fits seamlessly into daily life, whether it’s the perfect breakfast platter or just a refreshing sip of real coconut water. Noice is not just about products; it’s about everyday choices that feel good, taste great, and stay real.”
The brand has also partnered with the likes of comedian Sumukhi Suresh, food content creator Saloni Kukreja, among others.
Noice is reviving heritage Indian snacks from across the country, including favorites like Nipattu, Karam Gavvalu, Achappam, Nannari soda, Gujarati Gathiya, and Jeera Masala Soda. It partners with local entrepreneurs from cities such as Calicut, Mangalore, Sonipat, Karur, and Proddatur, who craft small-batch, high-quality snacks using traditional methods.
One such partner from Calicut, Kerala, who makes traditional snacks using age-old heirloom recipes, DGZ Internet, shared: “Achappam (Rose Cookies) from Kerala lost major shelf space in the Indian market due to its shorter shelf life and delicate nature, which made it prone to breakage. Noice has helped us bridge this gap and bring the regional delicacy back not just to local markets, but to consumers nationwide.”
Noice products are now available on Instamart across Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune, and Chennai.
