British technology firm Nothing has announced a strategic partnership with acclaimed audio brand KEF, uniting two of the UK’s most innovative companies to develop a new generation of premium audio products.
The collaboration brings together Nothing’s design-forward technology ethos and KEF’s six decades of acoustic expertise, aiming to reshape the everyday listening experience for a global audience.
“KEF is one of the most respected names in audio, and we’re proud to partner with them as we take the next step in expanding Nothing’s audio journey,” said Andrew Freshwater, Head of Smart Products Marketing at Nothing. “By combining KEF’s decades of expertise with our design-led approach to technology, we’re laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio.”
The partnership signifies a key step in Nothing’s efforts to diversify its audio portfolio, introducing co-developed hardware designed to merge striking aesthetics with finely tuned sound performance. For KEF, it represents an opportunity to reach a broader audience by applying its engineering mastery within a contemporary tech environment.
“At KEF, we’ve always believed in the power of great sound to inspire and connect people,” said Grace Lo, President & Head of Global Marketing at KEF. “This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we’re setting out to redefine what premium audio can look and feel like for the next generation.”
With several new products already in development, the collaboration is set to yield long-term innovation in consumer audio, promising refined sound experiences wrapped in the minimalist design language that has become Nothing’s hallmark.
