Novamax Appliances has appointed actor and director Saurabh Shukla as its brand ambassador as the home appliances brand looks to strengthen its presence across Indian households and deepen its engagement with consumers.
The association marks a significant step in the company’s brand-building journey, with Shukla’s on-screen credibility and cross-generational appeal aligning with Novamax’s positioning around reliability, performance and trust. Through the partnership, the brand aims to enhance consumer engagement while continuing to focus on delivering smart and dependable home appliances for modern Indian households.
Over the years, Novamax Appliances has expanded its portfolio of cooling and home appliance solutions, combining energy-efficient technology with customer-centric product design. The company believes the collaboration will further reinforce its image as a trusted household brand.
Commenting on the partnership, Harshit Aggarwal, CEO and Founder, Novamax Appliances, said, “At Novamax Appliances, we have always thought that trust is the bedrock of any successful brand. Saurabh Shukla’s credibility, straightforward style, and the ability to connect with audiences across generations make him a natural fit for the brand. And as we keep expanding our presence across India, this partnership will help us reinforce our relationship with consumers. It will also highlight the quality and reliability that end up defining our products.”
Sharing his thoughts on the association, Director and actor Saurabh Shukla said, “I am quite happy to be associated with Novamax Appliances, a brand that has been consistently focused on bringing real value and dependable products for Indian consumers. What really stood out for me is the company’s dedication to innovation without ever cutting back on quality or affordability. I am looking forward to being part of the brand's journey as it keeps reaching more homes across the country and makes things feel a bit easier every day.”
The partnership will be backed by an integrated marketing campaign spanning television, digital platforms, print, outdoor advertising, retail branding and social media. The campaign will feature Shukla promoting the brand’s expanding range of home appliances while highlighting its focus on comfort, convenience and performance.
Novamax Appliances said the appointment comes as it continues to expand its dealer network, broaden its product portfolio and strengthen its presence in India’s home appliances market.
