Nupur Sarda has joined Forest Essentials as Head of Retail Marketing after completing eight years at VAHDAM® India.
At VAHDAM India, Sarda led Global PR, Influencer Marketing and Social Media, contributing to the brand’s international presence and digital strategy. She was also the first angel investor in the company, supporting it in its early phase.
Reflecting on her time at VAHDAM, Sarda described the brand as “disruptive, global, and formative” and acknowledged Founder Bala Sarda for his “trust, mentorship, and vision.”
In her announcement, made via LinkedIn, Sarda expressed her interest in taking on the new role at Forest Essentials, a brand she described as “one she has long admired and been a loyal consumer of.” She also thanked Karishma Manga Bedi and Ira Kukrety for the opportunity to lead the retail marketing function.
Sarda has over 10 years of experience in marketing and communications, including work across public relations, social media, influencer initiatives and content strategy. Her previous roles include positions at VAHDAM India, nearbuy, and ICICI Bank.
At Forest Essentials, she will focus on strengthening the brand’s retail experience, storytelling and customer engagement across India.
