Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has released a new digital video campaign for Nutrica Bee Honey. The film captures how modern Indian families move through their mornings and how a small, natural habit can quietly support everyday health.
The story is set inside a contemporary home. It follows a family navigating a typical start to the day: breakfast being prepared, parents juggling multiple tasks, and a child gearing up for school. Within this familiar rush, Nutrica Bee Honey appears as a routine that fits effortlessly into the flow.
Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica, said, “Families today want wellness to be easy, intuitive and part of the life they already lead. They are choosing cleaner ingredients and products that genuinely add value to their day. Nutrica Bee Honey sits at the heart of that shift. Its purity, traceable sourcing and nutritional profile make it a simple everyday choice with real benefits for energy, fitness and immunity. With this campaign, we wanted to show honey the way families actually use it, as a dependable part of their daily rhythm.”
Nutrica Bee Honey is available in three variants designed for specific everyday needs and is retailed across 14 cities including Delhi, Mumbai, Pune, and Chandigarh.
