Nuvama Private, part of the Nuvama Group, has launched a new brand campaign titled 'Be Exceptional', developed in partnership with brand strategy and creative agency ADbhoot. The campaign is aimed at encouraging India’s wealth creators to consider broader definitions of success that integrate financial goals with long-term impact.
The 'Be Exceptional' campaign presents the idea that wealth can be used purposefully to shape a lasting legacy. A digital film accompanies the campaign and is supported by a wider creative rollout. The initiative targets Ultra-High Net Worth Individuals (UHNWIs), inviting them to reassess traditional goals and explore how their wealth might contribute to future generations.
"At Nuvama Private, wealth is more than just numbers; it’s the foundation of legacy. With the right guidance, it becomes a catalyst to go beyond, do better, be exceptional, and build a multi-generational future,” said Nikita Chokshi, Head Marcom and Client Engagement, Nuvama. “The ‘Be Exceptional’ campaign reflects our financial strategic offerings and represents a deeper partnership — one centred on purpose, legacy, and meaningful success.”
With over 20 years of experience advising family offices, business owners, and corporate leaders across India, Nuvama Private seeks to align financial strategies with personal aspirations through this campaign.
Vaibhav Pandit, Founder and Creative Director of ADbhoot, said, “‘Be Exceptional’ is more than just a tagline, it’s a mindset. We wanted to rethink how success and wealth are defined today. It’s bold but elegant, aspirational but rooted in values. This is for those who don’t just aim to grow their wealth, but to give it meaning. The campaign is our tribute to that rare ambition.”
'Be Exceptional' follows Nuvama Private and ADbhoot’s previous campaign, 'Wealth Wisdom', which received the ‘Outstanding Digital Marketing Campaign by a Private Bank’ award at the 2024 Global Private Banking Innovation Awards in London.
