Nykaa Cosmetics has launched a three-film campaign for its Lovestruck Lipstick, featuring Rasha Thadani, Face of Nykaa Cosmetics, and actor Rohit Saraf. Built around the thought 'Love At First Swipe', the campaign gives the classic love-at-first-sight narrative a beauty-led twist.
The first film follows an unexpected encounter between Rasha and Rohit, where a passing moment turns into a memorable first impression. The pair meet again at a party in the second film, where the chemistry becomes harder to ignore and the Lovestruck Lipstick makes its introduction. The third film brings them together for one final encounter, leaving the story open-ended.
The lipstick is woven into the narrative across the three films, moving through the encounters alongside the characters. The campaign positions the product’s rich velvet colour, smooth matte finish and one-swipe payoff as part of the story’s beauty-meets-romance proposition.
Lovestruck Lipstick uses Velvet Flex Technology, with a lightweight and flexible layer of colour designed for comfortable wear. The lipstick is available in 12 shades, spanning everyday neutrals to more expressive hues.
The campaign builds its narrative around the idea that chemistry can be instant, develop over another encounter or begin with something as simple as a swipe. The product is available at INR 799 through Nykaa.com, the Nykaa app and Nykaa stores.
