Nykaa Fashion has announced actors Ishaan Khatter and Shanaya Kapoor as the new faces of the brand. The move is aimed at connecting with a younger audience and reflecting evolving fashion preferences across social and casual occasions.
Known for its mix of international and Indian fashion labels, Nykaa Fashion says the partnership will contribute to its ongoing efforts to offer a wide range of clothing choices. The platform features brands such as Revolve, NA-KD, and Cider, alongside Indian labels including Gajra Gang, Nykd by Nykaa, RSVP, and Twenty Dresses.
Adwaita Nayar, Executive Director, CEO Nykaa Fashion and Head of Owned Brands, said, “Nykaa Fashion has earned a deep sense of brand love by creating a space where style feels personal, expressive, and accessible. From cult global labels to much-loved homegrown brands, our platform brings together the best in fashion to match every mood and moment. Shanaya and Ishaan are the perfect voices for this generation, unafraid to experiment, authentic in their choices, and always pushing the boundaries of personal style. This partnership celebrates the joy of dressing up (or down), owning your narrative, and finding pieces that speak to you. With them on board, we’re dialling up a fashion conversation that’s bold, inclusive, and rooted in self-expression, just like our community.”
Commenting on the announcement, Ishaan Khatter said, “Style can be the most personal and yet the most fashionable aspect of connection. Being part of a platform where one can find pieces that speak to them and make it easy and accessible to dress for the occasion is exciting. I’m happy to be the face for Nykaa Fashion and hope for the platform to grow even further through our collaboration together."
Shanaya Kapoor added, "Nykaa Fashion lets me switch effortlessly between looks. From soft glam to street style, it's a destination where I can find my coolest fashion finds across all seasons and the best of global and homegrown brands. I love that it’s a space made for people who want to own their narrative and celebrate their individuality."
The company stated that the collaboration will include content-led campaigns, seasonal collections, and curated edits aimed at encouraging personal style. Nykaa Fashion said it will continue to integrate both international and local influences in its offering.
