Nykaa has launched ‘Be The Face of Nykaa’, inviting Gen Z beauty enthusiasts aged 18–26 from across India to submit their GRWMs for a chance to become one of three Faces of Nykaa.
The winners will spend a year experiencing the brand from within, including an internship at Nykaa and opportunities to feature in its content, campaigns and experiences. They will also get access to Nykaa’s portfolio of over 1,800 beauty brands, personalised consultations with hair, skin and makeup experts, and invitations to events throughout the year.
The three winners could also feature across Nykaa’s platforms and retail ecosystem alongside some of the brand’s biggest faces, including Deepika Padukone, while gaining a behind-the-scenes view of the company.
The campaign will also extend offline through college pop-ups in Mumbai and Delhi, giving students an opportunity to engage with the initiative.
With ‘Be The Face of Nykaa’, the beauty retailer is looking to move Gen Z beyond being an audience, inviting young consumers to create with the brand and play a role in shaping what comes next.
